Analysis of all potential markets, including demographics and psychographics.
Budget planning and forecasting, media research, and media negotiations.
Media plan execution and ongoing evaluation of media performance.
Radio, Television, and Digital Media Buying
To achieve the maximum return on your investment, a complete analysis of your target market is required before choosing the most effective media. This analysis includes buying patterns based on demographics such as age, gender, occupation and much more. After defining “who, what, where, why and how,” we thoroughly evaluate which media will most effectively reach your target market, always staying within your budgetary parameters.
Once the media research and planning phase is complete and approved by you, we move on to the media buying phase, in which we negotiate the best possible prices. This process is a fine science that requires diligence, efficiency and determination. We stay ahead of the latest trends and are always looking for new, more effective and more cost-efficient ways to increase the effectiveness of your advertising campaign.