by admin | Jun 17, 2021 | Advertising, Media Buying, Media Planning, Media Strategy
The end of cookies, the old-fashioned, unhealthy “food” for digital marketing, is coming, and it’s bittersweet. Cookies have a bad reputation for taking information without asking, and as people are getting savvier about privacy, they are demanding a detox. We all...
by admin | May 5, 2021 | Advertising, Media Buying, Media Planning, Media Strategy, Television
With new social distancing restrictions, shifts in viewing habits have changed how media buyers allocate their budgets. The events that took place in 2020 had a drastic effect on both the economy and media buying. The hospitality industry (travel, hotels, restaurants,...
by admin | Apr 7, 2021 | Advertising, Media Buying, Media Planning, Media Strategy, What's New
Here at Media Buyer Dallas, we love cookies. Often, we snack on them while we’re working hard on a media plan that’s just right for our clients. We love chocolate chip, oatmeal raisin, vanilla cream, etc. We also love the virtual variety of cookies – the ones...
by admin | Mar 24, 2021 | Advertising, Media Buying, Media Planning, Media Strategy, Social Media, Television
Advertising in today’s media world can be tricky. The growing media industry is allowing consumers to access their favorite video content anywhere, at any time with virtually endless choices in terms of platforms. It also creates some challenges for media buyers who...
