by admin | May 5, 2021 | Advertising, Media Buying, Media Planning, Media Strategy, Television
With new social distancing restrictions, shifts in viewing habits have changed how media buyers allocate their budgets. The events that took place in 2020 had a drastic effect on both the economy and media buying. The hospitality industry (travel, hotels, restaurants,...
by admin | Mar 24, 2021 | Advertising, Media Buying, Media Planning, Media Strategy, Social Media, Television
Advertising in today’s media world can be tricky. The growing media industry is allowing consumers to access their favorite video content anywhere, at any time with virtually endless choices in terms of platforms. It also creates some challenges for media buyers who...
by admin | Mar 17, 2021 | Television
Advertising in today’s world has become increasingly more complex. Obviously, there are more options available than ever. That said, television is still a major force, but how it is being viewed is rapidly changing. News, live or special events, local or newsworthy...
